We just released 2024’s first SUPERDROP, and it has an abundance of exclusive content that can be accessed with a Premium MyCLI membership. Sign up here if you don’t already have one: https://community.mycli.co/

Here’s an outline of what’s in the Superdrop. Let’s dig in!

Marketing Budget Workbooks

Includes four customizable workbooks that you can use to plan out budgets for the following marketing functions: Paid Advertising, Product Marketing, Website Redesign and Public Relations.

2024 Event Swag Report

The highly anticipated Event Swag report that was accessible early only if you filled out our research survey. If not, the time has come where you can finally access the report (with a Premium membership)!

This report delves into the evolving preferences of professionals regarding event swag. It offers an in-depth analysis of trends influenced by industry, seniority, region, and gender. The report underscores the growing inclination towards practical and eco-friendly items, revealing a distinct shift from traditional, less functional swag. Key highlights include the popularity of notebooks, charitable contributions, and premium prizes, emphasizing the need for thoughtful, audience-centric swag choices to enhance engagement and satisfaction at professional events.

If you don’t want to return home after an event with luggage full of event swag your boss made you create that nobody ended up taking, you need to read this report.

Great Resources from Our Friends at epIQ Creative

epIQ Creative is always pumping out the best how to’s and tutorials and they’ve shared a few with us so you can grow too!

Here’s what you’ll find:
Do’s & Don’ts for Your Next Newsletter
Humanity in Customer Experience
Maximizing Your Google Business Profile
Understanding the Google Algorithm for SEO

Navigating the Design Landscape

This is a report based on a comprehensive survey conducted across 307 C-suite leaders in the tech, marketing, community, and customer experience industries. The results provided pivotal insights into the strategic role of design within their organizations. The survey aimed to capture data on the importance, objectives, challenges, ROI measurement, and future trends in design services as perceived by top executives.

This is a must-read if you’re on a mission to transform insights from the boardroom into groundbreaking innovation that sets your organization apart!

Trade Show Marketing Course

If you’re an event organizer, you need to get in on these videos. This course will provide you with valuable insights and strategies to successfully market your trade shows and events. From creating a marketing plan to engaging attendees and measuring ROI, you’ll gain the skills you need to drive attendance and maximize the impact of your events.

Part 1 & Part 2 of the course are out, and if you like what you see, you better stay tuned for Part 3 (and 4 and 5…) You get the point, we just wanted it to rhyme!

Social Strategies for Community Growth Course

This is a 3-part series that offers a concise roadmap to amplify your community’s presence across digital platforms.

It covers the essentials of defining your community’s purpose, understanding the demographics of your members, and choosing the right platforms for engagement. We delve into behavior modeling to guide the creation of content and interactions that resonate with your audience, encouraging active participation and loyalty.

The course wraps up with strategies for long-term planning, emphasizing sustainability and adaptability to ensure your community not only grows but remains vibrant and relevant in the ever-evolving digital landscape.

Beyond Tradition: Association Transformation Into Media Empire

This webinar empowers associations to evolve into influential online communities. Through focused insights on defining purpose, engaging members, and selecting platforms, alongside advanced behavior modeling and long-term planning techniques, it will lay the groundwork for transforming associations into digital powerhouses.

This is an essential guide if you’re aiming to not only navigate but dominate the digital realm, positioning yourself as a central figure in the media landscape.

We made it to the end! This superdrop was big, so there’s a lot to discover. We hope you dive right in and soak in all that knowledge. Happy learning!